STYL
A lifeStylistic Experience
CALCULATOR STYL . INC →
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Lifestyle Reimagined

The Operating Desk
for Active Spaces

STYL combines the activities, sessions, events, products and human connections that drive your community. From the field to the theater, the rec center to the big game, facility usage and the experiences around them can now be managed from a single transactional platform.

$0
Upfront cost for any district,
monthly fee for most
% or Flat
STYL takes only
a cut of transactions
Sept 1, 2026
Platform launched (Phase 1).
Already built & funded
9 Early Adopters
Early traction
across ~101 locations
App Fatigue

PROBLEMS WORTH SOLVING

Your staff can drastically decrease the number of applications it takes to run your organization, and your families get an authentic community space with no outside interference.

Click below to flip the tiles for our solutions
✘ Public-Agency App Fatigue
Districts suffer from severe app fatigue: an overload of redundant platforms cuts productivity by up to 40% through task-switching alone.

Administrators are reduced to swivel-chair roles, spending the bulk of the work day exporting and importing data between disparate systems.
✓ Solution: One Source of Record
STYL's comprehensive back-end rejuvenates the processes, teams and people your organization relies on.

Created as the ultimate single source of record for the management, execution, oversight and analysis behind Event Registration, Booking and E-Commerce, it bolsters operational efficiency through consistent process flows and usability design.
✘ Families Stretched Across Platforms
Parents juggle separate logins, fees and checkout flows for registration, tickets, spirit wear and giving.

Consumer platforms surface ads, sell attention, and erode privacy while charging your organization for the privilege.
✓ Solution: A Trusted Community Space
STYL is expressly community-driven with no display ads or selling of personal information to third parties.

Advanced tools will maintain a space free of bots and bad actors, ensuring real engagement, and an experience families can trust with their digital lives.
THE STYL PLATFORM

12 Core Competencies. 1 Source.

Organizations consistently overpay for overlapping applications and redundant functionalities to operate. STYL consolidates everything into a single source of record through consistent process flows and design. Click any capability for more details.

Event Registration
Private & Public Events

Public & Private Registration, Ticketing, Exhibitors, Kiosk Mode, VIP Controls.

Bookings
Venues, Spaces & Activities

Single & Recurring Venue, Room and Activity Bookings with Peak/Holiday Pricing. Automated scheduling replaces manual spreadsheets.

E-Commerce
Products, Collabs & Clubs

Singular, Ancillary & Bundled Products, Tiered Clubs, Product Collabs & Subscriptions.

Org Management
Groups, Teams & Personnel

Direct/Subsidiary/Partner Groups, Personnel, Teams, Leads & Client Onboarding.

Campaigns
Immersive Advertising

Industry Icons, Realtime Product Toolkits, Causal Initiatives.

Social Tools
Incentivized Sharing

Tracked Referrals, Private Clubs & Public Groups.

Loyalty Programs
Rewards & Incentives

Stackable Promotions, Coupons & Points, Rewards Issuance. Increase engagement and transaction volume.

Analytics
Actionable Insights

Segmented Data, Insights, Shared Filters, Automation.

Fundraising
Non-Profit Campaigns

Landing page, target goal meter, cheer wall, leaderboard, anonymous donations, donor covered card fees, recurring donation subscriptions, individual user lists for outreach and reminders from the system.

Compliance
Taxes and Volume Limits

Precision state, county & city tax rate and volume limit calculations and governmental reporting requirements.

Process Automation
Targeted Efficiencies

Automated moderation, intelligent workflows, and continuous data auditing.

Dispatch
Executable Communications

Messages, Internal Mail, Private Forums, Calendaring, Project & Task Management.

Product Roadmap

We Have Liftoff!

The STYL platform officially launched on September 1, 2026, surpassing an MVP and BETA. The Marketplace is readily available and will be deployed at a justifiable inventory level. The overall vision as it was originated will continue the following trajectory through Phase 2, into mid 2027:

Surfaces → Activities → Participants → Gear → Community

Mock-up
% complete
Bookings & Reservations89%
Finalize Phase 1.1 Recurring Activies & Single Sessions
Event Registration76%
Phase 2 Trade-Shows, Conventions & Exhibitors
Machine Learning & Automation61%
Increase Capability Into Phase 2
Analytics & Reporting61%
Enhance Capability Into Phase 2
Non-Profit Fundraising44%
Finalize Phase 1.2
E-Commerce37%
Phase 2 Build-Out
Org Management & Dispatch33%
Phase 1.3
Campaigns & Loyalty Programs27%
Phase 2 Build-Out
Social Tools17%
Phase 2 Build-Out
Phase 1: Done 2026 Phase 2: Done 2027
THE COMMUNITY YOU SERVE

An Economy of Scale

$1.2T
U.S. active lifestyle economy, annual gross output
Largest measure ever recorded by the federal government. Spans organized sports, fitness, gear, and recreation travel.
U.S. Bureau of Economic Analysis Outdoor Recreation Satellite · 2023
2.3%
of U.S. GDP
5M
American jobs
3.1%
of US employment


DEMOGRAPHICS
Nearly 94% of Americans age 15 and older engage in sports or leisure daily. Participation heavily skews toward higher education and disposable income.
U.S. Bureau of Labor Statistics
27M
Kids in Organized Sports
They play on your fields, parks, and gyms, and through your programs, and their families transact around them all year.
$40B+
Annual Family Spending on Youth Sports. Up 46% Since 2019
Registration, gear, travel and giving, all flowing through a dozen disconnected tools today.

Aspen Institute · Project Play, 2025

The opportunity for your organization is not creating this activity, it already happens on your facilities, and is finally captured and organized in one place.

Backed By Industry

STYL × Tarkett Sports

Strategic Founding Partner


The company that built your fields, tracks, and courts backs STYL.

Tarkett Sports, the global leader in sports surfacing, has joined STYL as a Strategic Founding Partner. There is a good chance they installed the surfaces your students play on today, and they stand alongside the platform that manages their usage..

For your organization, that means STYL arrives with the credibility, longevity, and support infrastructure of an 80,000+ facility global installer, not a startup you'll have to explain to your board.
Tarkett Sports by the numbers
80K+
Sports Installations Worldwide
20K+
World Leader in Artificial Turf (FieldTurf)
#1
Running-Track Provider (Beynon Sports)
$3.9B
2024 net sales (Tarkett Group)
100+
Countries served by Tarkett
12,000
Employees across 34 production sites
The brands in the family
FieldTurf Beynon Sports Renner Sports EasyTurf GrassMaster PlayMaster Tarkett Sports Indoor
Onboarding ➞ Payments

Agree. Activate. Collect.

STYL is an end-to-end transactional system that spans onboarding to payment collection, and covers every imagineable scenario in-between. Operators can process a single transaction from multiple different operators, regardless of whether it contains both required approval-based holds and immediate releases. The system is fully automated based on set brand preferences, and entirely removes the hassle of following up or chasing customers down to finalize orders.

1

SLIDING TERM FLEXIBILITY

Negotiated rates between STYL and operators are unique to each. The default structures mimic industry standards, but can be modified based on the business relationship, volume and other factors. High performers are incentivized for their efforts over time.

2

RAPID ONBOARDING

Aside from crucial business and Admin info, operators only need a valid Stripe Connect account to activate their STYL account. They can then begin the process of building team access, branding their storefront, adding inventory and defining policies.

3

CONDITIONAL PAYMENT AUTOMATION

Payouts are automatically pushed to proper recipients based on terms, rate cards and assigned variables. Holds for approvals, security deposits, cleaning, etc. are released as scheduled. A ledger captures all paid and held transactional activity.

Next Step

JOIN US AS AN
EARLY ADOPTER

Join our early-adopter districts and departments and bring every transactional operation your organization runs onto one unified platform, starting at zero upfront cost.Click on tiles to read founder bios.

MATT SOKOLOWSKI
CO-FOUNDER / CEO
206.683.1929
mattsoko@lifestylistic.com

For over two decades Matt has built teams to execute on forward-thinking design, marketing and technology solutions for a wide range of clients and industries. He led all global online community initiatives for Microsoft’s 1st party XBOX titles, where his team was the first to port XBOX Live’s data pool to the web in realtime for auctions, tournaments, leaderboards, etc. They were concurrently working with Verizon on a series of viral marketing campaigns set in NJ to support regional expansion, while also working with a pro surf tour in its formative stages. Their end-to-end strategy drove growth from 6 events in 4 countries, to 20 events in 15 countries in a 4 year period, where they were ultimately designated as an Olympic (IOC) surf qualifying tour.

His team built a custom event registration system for Agenda Show, the leading B2B streetwear/lifestyle trade show, and helped them scale from 5k to over 850k attendees across two acquisition periods. He was Co-Founder/COO for Accru, an online direct-to-consumer wine selling and compliance platform. He also guided wineries in expanding their club and private label offerings in the US, Italy and New Zealand. Matt was brought in to lead front-end engineering efforts for the DTCC to consolidate their portfolio of financial risk, clearing, settlement and liquidity applications. For Microsoft and DTCC, Matt was simultaneously tasked with teaching front-end coding to FTE design teams and vetted their work for quality assurance before development hand-off.

Matt is Program Director and Varsity Head Coach for Shoreline LFP Lacrosse, a K-12 non-profit. He guides fundraising in support of need-based financial assistance, and in the offseason coaches high school teams for Cityside Lax, the premier elite travel lacrosse program in the Pacific Northwest.

Matt was raised in Moorestown, NJ and graduated from Skidmore College with a Bachelor of Science in Interaction Design. He played lacrosse there and was a Liberty League Rookie of the Year nominee. Matt lives in Seattle with his wife and has a daughter who is a cellist at Skidmore College. His son is playing lacrosse at Division I Canisius University, who he had the opportuntity to coach from 2nd grade through to graduation.

JAMES TRAYNOR
CO-FOUNDER / CRO
206-979-9792
james@lifestylistic.com

James has spent nearly twenty years in the sports facility construction business, the last decade with Tarkett Sports as Northwest Sales Manager for Beynon Sports. In this role he has managed the Oregon team and has overseen the successful execution of hundreds of projects representing millions in revenue. Before Beynon, he spent nearly six years at AstroTurf, first as Project Manager for the Mountain West Region and then as Northwest Regional Sales Manager covering Washington, Oregon, and Alaska. That path, project management first and sales second, is why he approaches every job from the field side; understanding how these facilities actually get funded, procured, built, and closed out, not just how they get sold.

Today he works with school districts, municipalities, and athletic programs across Oregon and Washington on running tracks, synthetic turf, and full facility construction. James has led the entire process from early budgeting and cooperative procurement , through to installation and warranty.

James began his career in banking in Seattle, holds a bachelor’s degree in Business/Technical Management from DeVry University, and serves on the board of Bend FC, where he provides governance and strategic oversight with a focus on capital projects. A Whidbey Island native, he now lives in the Bend area with his wife, son and daughter.

JOE TRAYNOR
CO-FOUNDER / COO
206-229-6416
joe@lifestylistic.com

Joe has spent nearly two decades taking products from first sketch to certified, code-compliant reality: R&D and 3-D modeling, prototyping, third-party testing, and full-scale manufacturing. As Senior Project Manager for fire-rated testing and certification at McGrory Glass, with earlier roles at Vetrotech Saint-Gobain, Quanex Building Products, and Technical Glass Products. Along the way he built and administered the configuration systems and product databases that kept engineering, sales, and production teams working from a single accurate source of record.

Joe speaks fluently with design teams, code officials, and production floors alike, and stays current on the standards that govern the industry, including: IBC, IFC, ADA, NFPA, ASTM, and UL. Joe holds a BA in Visual Arts from the University of Washington. A South Whidbey native, he now lives in Bend, Oregon with his wife, son and daughter, and has spent years volunteering as a snowboard instructor with SOS Outreach.



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